Skip to main content

AWS Solutions Library

Guidance for Deploying a Prebid Server on AWS

Overview

This Guidance demonstrates how publishers can address the challenge of efficiently capturing and processing bids from multiple demand sources for their ad units by implementing a highly-available, multi-region prebid server deployment that scales automatically with demand. The system validates incoming traffic through CloudFront and WAF protection before distributing requests across containerized prebid servers that send concurrent bid requests to multiple bidders simultaneously. CloudWatch monitoring enables automatic scaling of the container cluster as traffic patterns change, while ElastiCache stores bid responses and creative content for fast retrieval during ad auctions. You can deploy changes to your prebid infrastructure in minutes while maintaining high availability across regions and automatically scaling to handle traffic spikes without manual intervention.

Benefits

    Defend your programmatic auctions from invalid traffic and DDoS attacks using integrated edge security, so you protect bid integrity and maximize monetizable impressions for every publisher.

    Run Prebid Server on containerized, auto-scaling infrastructure so your platform handles traffic spikes automatically, reducing operational overhead and keeping latency low during peak demand.

    Automatically collect, transform, and catalog auction metrics from every container so you can query granular bidding data and make faster, data-driven yield optimization decisions.

How it works

Prebid server deployment

This architecture diagram illustrates how to effectively support Prebid server deployment on AWS. It shows the key components and their interactions,providing an overview of the architecture's structure and functionality.

Download the architecture diagram
Missing alt text value

Prebid server container auction metrics

This architecture diagram illustrates how the Prebid server container auction metrics are collected and organized to allow publishers to have access todeep insights about the auctions and full control of their yield optimization.

Download the architecture diagram
Missing alt text value

Deploy with confidence

Everything you need to launch this Guidance in your account is right here

We'll walk you through it

Dive deep into the implementation guide for additional customization options and service configurations to tailor to your specific needs.

Open guide

Let's make it happen

Ready to deploy? Review the sample code on GitHub for detailed deployment instructions to deploy as-is or customize to fit your needs. 

Go to sample code

Disclaimer

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.

Did you find what you were looking for today?

Let us know so we can improve the quality of the content on our pages